Joy at receiving great reviews.

A Step-by-Step Guide to Optimizing Your Google Business Profile


  1. Introduction: Maximizing Your Online Presence

In this section, we’ll dive into the nuts and bolts of optimizing your Google Business Profile. Think of it as your digital business card for your local market area. Let’s get started!

  1. Claim and Verify Your Profile

First things first: claim and verify your Google Business Profile. It’s easy to do, and it’s the foundation of your online presence. Here’s how:

  • Log into your Google account and visit Google My Business.
  • Click “Start Now” and follow the prompts to add your business information.
  • Google will send you a verification postcard. Once it arrives, enter the verification code, and you’re good to go!
  1. Fill in Accurate Business Information

Now that your profile is claimed, make sure all your business information is accurate. This includes:

  • Business name: Ensure it’s consistent with your branding.
  • Address: Double-check it’s precise, especially if you have multiple locations. You can ask that your address not be published if you service clients at their location. But the address is needed to prove to Google that you are a real business and for somewhere to send the postcard.
  • Phone number: Provide an active and reliable contact number.
  • Website link: If you have a website, add it for easy navigation.


  1. Craft a Compelling Business Description

Your business description is like your elevator pitch online. Keep it concise and compelling:

  • Highlight what sets you apart.
  • Mention your specialties.
  • Show your passion for quality service.
  1. Showcase High-Quality Visuals

A picture is worth a thousand words, so let your visuals do the talking:

  • Upload clear, high-quality photos and videos of your services, team, and premises.
  • Use visuals to tell a story about your business.
  1. Engage with Reviews and Respond Promptly

Your clients’ feedback matters. Here’s how to make the most of it:

  • Encourage clients to leave reviews.
  • Always respond to reviews, positive or negative, professionally and promptly.
  1. Keep Your Audience Informed with Regular Updates

Share the latest news, promotions, and events:

  • Post regularly to keep your audience engaged.
  • Maintain a consistent posting schedule.
  1. Dive into Insights and Analytics

Data is your ally. Use insights and analytics to:

  • Understand how your profile is performing.
  • Make informed decisions about your online strategy.
  1. Answer Questions Proactively

Be a source of knowledge for your potential clients:

  • Monitor and answer common questions to provide valuable information.
  1. COVID-19 Updates (if relevant)

If applicable, keep your COVID-19 information up-to-date:

  • Communicate safety measures clearly to reassure clients.
  1. Conclusion: Elevate Your Online Presence

By following these steps, you’re well on your way to optimizing your Google Business Profile. It’s a journey toward strengthening your online presence and connecting with clients in Brisbane. Let’s make it happen!

  1. Call to Action: Take Action Today

Now that you have the roadmap, take action. Start optimizing your Google Business Profile and watch your online presence thrive!