Building your reputation starts with you asking your satisfied customers/clients to leave you a review. You should make it easy by directing them to the best place to leave the review.
Managing your reputation consists of knowing where the reviews are located and replying to each one,
For a good review you thank them with a personal message not a standard reply you give to everyone,
For a bad review. Offer to fix it if possible or explain the situation and end with a positive statement.
Reputation Marketing consists of taking the 5 star reviews and converting them into video and image formats and syndicating them across Social Media.
Not many Reputation Programs offer this marketing section,
There are 6 sections to Brand Marketing for local business
Google Business Profile
Facebook Business Page
Your Google Business Profile is the most important and it must be optimised to give Google the most important aspects of your business
Your website must also be optimised ,fast and secure. WordPress is the most popular CMS (Content Management System) to be used The number of themes and plugins increase the funstions of the Website
Your Facebook Business Page handles many social aspects of your brand and marketing
Your YouTube Channel is where you store your videos for your business. YouTube gets more monthly visits than Facebook.
Getting listed online will improve the chances of clients connecting to you specifically when your business turns up in local directory sites. The more places your business is mentioned,the greater your chances of being found by your customers. Each directory provides a backlink to your website
LinkedIn is the perfect site if you are Business to Business.
This is where business leaders discuss business ideas.
Get involved in discussions so people discover who you are as you start to establish trust
Important points about Reputation
"The most dependable way to attract more clients and be positioned for success online is to establish authority and trust with Google"
In the past if you wanted a recommendation for goods or services you asked a friend, Now, however everyone asks Google.
Nearly everything online these days is governed by Google.
When people search online Google tries to deliver the best result.
The best product or service provided by the most reliable business.
Part of the Algorithm Google uses is Social Proof.